Nir Eyal is the author of the bestselling book, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.
A writer and consultant who teaches about the intersection of psychology, technology, and business. He talks about what really drives human behavior and why “time management is pain management.” He provides practical plans for getting the best out of technology, without letting it get the best of us.
In the future there will be two kinds of people in the world: those who let their attention and lives be controlled and coerced by others, and those who proudly call themselves “indistractable.”
Listen in and become INDISTRACTABLE!